{"id":8705,"date":"2025-05-12T09:34:50","date_gmt":"2025-05-12T09:34:50","guid":{"rendered":"https:\/\/wp.ravextheme.com\/arrox\/?page_id=8705"},"modified":"2026-01-29T17:26:22","modified_gmt":"2026-01-29T16:26:22","slug":"strangers","status":"publish","type":"page","link":"https:\/\/www.marioyama.it\/?page_id=8705","title":{"rendered":"Strangers"},"content":{"rendered":"\t\t
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Strangers
\nBrand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tServizi<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tVisual Identity, Branding, Photo direction<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tClient<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tMario Del Vecchio, Alessandro Farina\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tDate<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tGennaio 2023\n\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Urban culture streetwear brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Per il progetto Strangers<\/strong>, un brand emergente nel mondo dello streetwear e della cultura urbana, mi sono occupato dello sviluppo completo della brand identity<\/strong>, con l\u2019obiettivo di creare un\u2019immagine distintiva e riconoscibile che rispecchiasse lo spirito ribelle e autentico della street culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLogo e immagine visiva<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tApplicazioni pratiche<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
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    Il progetto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Strangers<\/strong> \u00e8 un brand di abbigliamento nato dalla passione per la street culture, creato insieme al mio amico Alessandro Farina<\/strong>. Il progetto \u00e8 partito come un\u2019idea condivisa tra amici con l\u2019obiettivo di dare vita a un marchio autentico, che parlasse direttamente alla cultura urbana e allo streetwear contemporaneo.<\/p>

    \u00a0<\/p>

    Abbiamo realizzato due lanci ufficiali<\/strong>, curando ogni dettaglio della brand identity: dal logo al sistema visivo, dalle applicazioni sui capi d\u2019abbigliamento alla comunicazione sui social. Ogni elemento \u00e8 stato pensato per trasmettere energia, libert\u00e0 e uno spirito ribelle, coerente con i valori del brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Oggi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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    Oggi il progetto \u00e8 temporaneamente in pausa<\/strong>, ma non \u00e8 mai stato abbandonato: Strangers continua a vivere nelle idee e nella creativit\u00e0 che lo hanno originato, pronto a rinascere quando arriver\u00e0 il momento giusto.<\/p>

    Questo percorso ci ha permesso di sperimentare, crescere come designer e comprendere profondamente come costruire un\u2019identit\u00e0 di brand forte e riconoscibile, anche in un contesto competitivo come quello dello streetwear.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Strangers Brand Servizi Visual Identity, Branding, Photo direction Client Mario Del Vecchio, Alessandro Farina Date Gennaio 2023 Technology Adobe Suite Urban culture streetwear brand. Per il progetto Strangers, un brand emergente nel mondo dello streetwear e della cultura urbana, mi sono occupato dello sviluppo completo della brand identity, con l\u2019obiettivo di creare un\u2019immagine distintiva e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-8705","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.marioyama.it\/index.php?rest_route=\/wp\/v2\/pages\/8705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marioyama.it\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.marioyama.it\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.marioyama.it\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marioyama.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8705"}],"version-history":[{"count":15,"href":"https:\/\/www.marioyama.it\/index.php?rest_route=\/wp\/v2\/pages\/8705\/revisions"}],"predecessor-version":[{"id":18559,"href":"https:\/\/www.marioyama.it\/index.php?rest_route=\/wp\/v2\/pages\/8705\/revisions\/18559"}],"wp:attachment":[{"href":"https:\/\/www.marioyama.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}